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Financial ServicesMLProduct DevelopmentFeatured
ML Mortgage Recommendation Engine
£50M+ in new lending opportunities identified
The Challenge
A financial services client needed to identify cross-sell opportunities within their existing customer base while maintaining regulatory compliance.
My Approach
Built an ML-based recommendation engine that analysed customer profiles, financial behaviours, and market conditions to surface high-propensity mortgage opportunities.
Impact Delivered
£50M+ in new lending opportunities identified